GET COMFORTABLE


A campaign and a fresh new brand identity about how comfort shapes confidence.

HANES

HANES ⏀

CLIENT: HANES
President, Gildan Retail: Howard Upchurch
VP of Marketing: Kim Franklin
Senior Manager Brand Marketing: Kelsey Leetzow

AGENCY: SPECIAL US
CEO / Partner Special U.S: Kelsey Hodgkin
CCO / Partner Special U.S.: Dave Horton
CCO / Partner Special US: Matt Woodhams-Roberts
President, NY: Shannon Nunn
Executive Creative Director: Estefanio Holtz
Executive Creative Director: Kasia Canning
Head of Strategy: Helene Dick
Creative Director: Alyssa Cavanaugh
Associate Creative Director: Lex Singer
Design Director: Anne Nunez
Design: Shannon Dunlop
Design: Francisco Valenzuela
Executive Producer: Regan Wallace
Senior Business Affairs Manager: Gabbie De Lara
Group Account Director: Lily Siff
Account Supervisor: Charlotte Best
Strategy Director: Nick Smatt

PRODUCTION COMPANY: MJZ
Director: Nick Ball
President & Executive Producer: David Zander
Executive Producer: Noah Goldsmith
Head of Production (Interim): Robert Helphand
DP: Mátyás Erdély
Service Company: The Lift
Executive Producer, The Lift: Fuad Abed

EDITORIAL: TRIM
Editor: Tom Lindsay
Editor: Mark Potter
Editor: Ryan Hennessy
Executive Producer: Anne Lai
Executive Producer: Luiza Naritomo

VFX STUDIO: UNTOLD STORIES
Executive Producer: Nathan Hoad
Producer: Anh Phan, Sebastian Greene
Creative Director: West Sarokin
VFX Supervisor: Sam Caine
VFX Artists: Matt Reilly, Ben Vaccaro

COLOR: COMPANY3
Colorist: Sofie Friis Borup
Producer: Shannen Troup
Head of Production: Edward Rilli
SVP, Global Managing Director Advertising: Meghan Lang

MIX: HEARD CITY
Sound Engineer/ Mix: Phil Loeb
Sound Engineer/ Mix: Evan Mangiamele 
Producer: Nick Duvarney
Managing Partner: Gloria Pitagorsky

MUSIC COMPOSITION: STARE CRAZY
Jonno Dreyfus

MUSIC: HUMAN

PHOTOGRAPHY:
Santiago Ruisenor
Emman Montalvan

RETOUCHING:
Portus Imaging