GET COMFORTABLE
A campaign and a fresh new brand identity about how comfort shapes confidence.
HANES
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HANES ⏀
CLIENT: HANES
President, Gildan Retail: Howard Upchurch
VP of Marketing: Kim Franklin
Senior Manager Brand Marketing: Kelsey Leetzow
AGENCY: SPECIAL US
CEO / Partner Special U.S: Kelsey Hodgkin
CCO / Partner Special U.S.: Dave Horton
CCO / Partner Special US: Matt Woodhams-Roberts
President, NY: Shannon Nunn
Executive Creative Director: Estefanio Holtz
Executive Creative Director: Kasia Canning
Head of Strategy: Helene Dick
Creative Director: Alyssa Cavanaugh
Associate Creative Director: Lex Singer
Design Director: Anne Nunez
Design: Shannon Dunlop
Design: Francisco Valenzuela
Executive Producer: Regan Wallace
Senior Business Affairs Manager: Gabbie De Lara
Group Account Director: Lily Siff
Account Supervisor: Charlotte Best
Strategy Director: Nick Smatt
PRODUCTION COMPANY: MJZ
Director: Nick Ball
President & Executive Producer: David Zander
Executive Producer: Noah Goldsmith
Head of Production (Interim): Robert Helphand
DP: Mátyás Erdély
Service Company: The Lift
Executive Producer, The Lift: Fuad Abed
EDITORIAL: TRIM
Editor: Tom Lindsay
Editor: Mark Potter
Editor: Ryan Hennessy
Executive Producer: Anne Lai
Executive Producer: Luiza Naritomo
VFX STUDIO: UNTOLD STORIES
Executive Producer: Nathan Hoad
Producer: Anh Phan, Sebastian Greene
Creative Director: West Sarokin
VFX Supervisor: Sam Caine
VFX Artists: Matt Reilly, Ben Vaccaro
COLOR: COMPANY3
Colorist: Sofie Friis Borup
Producer: Shannen Troup
Head of Production: Edward Rilli
SVP, Global Managing Director Advertising: Meghan Lang
MIX: HEARD CITY
Sound Engineer/ Mix: Phil Loeb
Sound Engineer/ Mix: Evan Mangiamele
Producer: Nick Duvarney
Managing Partner: Gloria Pitagorsky
MUSIC COMPOSITION: STARE CRAZY
Jonno Dreyfus
MUSIC: HUMAN
PHOTOGRAPHY:
Santiago Ruisenor
Emman Montalvan
RETOUCHING:
Portus Imaging