SQUID GAME ☠︎ THE CHALLENGE
A nationwide study kick-started an integrated campaign that proved everyone would abandon their morals… for a price.
NETFLIX
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NETFLIX ☠︎
NETFLIX
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NETFLIX ☠︎
Each execution featured a QR code that led to the Price of Morals website – an interactive campaign hub where visitors could explore the data and take a quiz that placed them on the spectrum of morality.
↓ Case Study ↓
AWARDS:
Clio Bronze
Webby Winner
x14 One Show Finalists
CCO: Erica Roberts
ECD: Estefanio Holtz
GCD: Yohan Daver & Sapna Ahluwalia
ACD: Jason Lane & Christopher van der Kleed
Agency: BBH USA
Client: Google
Product: Black-owned
Role: Executive Creative Direction / Art Direction