★ HEINEKEN SILVER

We all love Heineken, right? Well, for those who don't, Heineken Silver is for them. This launch campaign assured those people that new Silver doesn't have that signature bitterness of the original. All the taste, no bitter endings.

HNK

★

HNK ★

Agency: BBH USA
Client: Heineken USA
Product: Heineken Silver
Role: Executive Creative Direction

CCO: Erica Roberts
ECD: Estefanio Holtz & Kasia Canning
GCD: Yohan Daver & Sapna Ahluwalia
ACD: Jack Graham & Greg Bruce
Director: Tim Godsall / Anonymous