100% ◼️◼️◼️◼️◼️◼️◼️◼️ - ◼️◼️◼️◼️ TEQUILA

“Patrón’s ‘Additive-Free’ Claims Rattled Tequila Regulators. Its New Ads Poke Fun at Their Rules.”
⎯ The Wall Street Journal (read more)

100% ◼️◼️◼️◼️◼️◼️◼️◼️ ⌁ ◼️◼️◼️◼️ TEQUILA

⌁

100% ◼️◼️◼️◼️◼️◼️◼️◼️ ⌁ ◼️◼️◼️◼️ TEQUILA ⌁

When the Tequila Regulatory Council (yes, that's a real thing) declared that tequila can no longer claim to be "100% additive-free tequila" and took down Patrón’s marketing campaign,
we found our censored way of telling the truth about being a “100% ▉▉▉▉▉▉▉▉- ▉▉▉▉ tequila.”

100% ◼️◼️◼️◼️◼️◼️◼️◼️ ⌁ ◼️◼️◼️◼️ TEQUILA

⌁

100% ◼️◼️◼️◼️◼️◼️◼️◼️ ⌁ ◼️◼️◼️◼️ TEQUILA ⌁

100% ◼️◼️◼️◼️◼️◼️◼️◼️ ⌁ ◼️◼️◼️◼️ TEQUILA

⌁

100% ◼️◼️◼️◼️◼️◼️◼️◼️ ⌁ ◼️◼️◼️◼️ TEQUILA ⌁

CREDITS
Agency: BBH USA x Le Truc
Client: Patrón (Bacardi)