JADEN SMITH X SAMSUNG

To promote the new Galaxy AI, we shot a social film where Jaden Smith does more with an apple than Apple ever has. It became the most organically viewed (22M) and shared post on Jaden’s Instagram (blame Samsung, Jaden). We got excited and partnered with him again. This time to launch the lightest Galaxy phone, packed with features but still light enough not to ruin the pockets of his jeans.

Can Your Apple Do That?

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feat. Jaden Smith

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Can Your Apple Do That? 🍎 feat. Jaden Smith 🍎

Your Jeans Will Thank You

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feat. Jaden Smith

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Your Jeans Will Thank You 👖 feat. Jaden Smith 👖

CAN YOUR APPLE DO THAT
Agency: BBH USA, Erica Roberts, Estefanio Holtz, Francisco Valenzuela, Jesse Custodio, Kathryn Nicolai, Madeline Honig, Hernan Ibanez, Samantha Deevy, Karen McKibben, Miral Patel, Agnes Fischer, Ryan Schira, Isabel Scanell, Darianne Monkan
Director: CANADA, Mashie Editor & Post Production: Harbor Pictures

YOUR JEANS WILL THANK YOU
Agency: BBH USA, Erica Roberts, Estefanio Holtz, David Green, Chris Greer, Miral Patel, and Samsung team
Director: CANADA, Mashie Editor & Post Production: Harbor Pictures