HOT WHEELS


How far can kids go when they learn to embrace failure?

To launch Hot Wheels' "Challenge Accepted" campaign, we created a campaign unlike anything the brand has ever done before. This isn't a glossy toy commercial, this is a manifesto about the endless possibilities of where failure can take us.

CHALLENGE ACCEPTED

CHALLENGE ACCEPTED ◎


Agency: BBH USA
Client: Mattel
Product: Hot Wheels
Role: Executive Creative Direction
Director: Jovan Todorovic / Smuggler
Director of Photography: Dariusz Wolski

FULL CREDITS I Senior Vice President: Amanda Moldavon I Director Global Brand Marketing: Brian Spina I Senior Director Global Brand Marketing: Andrea Vitali I Senior Vice President: Roberto Stanichi I President & CEO: Agnes Fisher I Chief Creative Officer: Erica Roberts I Executive Creative Director: Estefanio Holtz I Executive Creative Director: Kasia Canning I Creative Director: Francisco Valenzuela I Creative Director: Kevin Meagher I Associate Creative Director: Jesse Custodio I Senior Art Director: Sofia Magdalena Gahn I Head of Production: Deb Archambault I Executive Producer: Tamara Lecker I Senior Producer: Doug Harrison I Strategy Director: Paola Ortega I Strategy Director: Dylan Fauss I Group Account Director: Jizelle Andrews I Account Supervisor: Cassidy MacEachern I Account Executive: Sinead O'Grady I Director of Business Affairs: Daniella Vargas I Associate Director of Business Affairs: Yenia Paez I Associate Business Affairs Manager: Miranda Baylor I Production I Company: Smuggler I Director: Jovan Todorovic I Executive Producer: Patrick Milling-Smith I Executive Producer: Brian Carmody I Executive Producer: Drew Santarsiero I Managing Director: Sue Yeon Ahn I Head of Production: Alex Hughes I Producer: Barty Dearden I Director of Photography: Dariusz Wolski IPost Production: Iconic Editorial I Editor: Milena Z. Petrovic I Assistant Editor: John Osment I Executive Producer: Sarah Holme I Finishing Producer: Melissa Nussbaum I Flame Artist: Christopher Memoli I Audio: Lime Studios I Color: Rare Medium I Colorist: Mikey Rossiter I VFX Artist: Slavko Gavric I VFX Producer: Kirmo Manninen I Music: Heavy Duty Projects I Executive Producer: Zach Pollakoff