❤︎ GOOGLE BLACK-OWNED FRIDAY YEAR III


In the third year of Black-owned Friday, we wanted to push the idea even further—so we made it bigger than just one day. We created an interactive music journey where people can choose how Luda spends his day buying black-owned.

GOOGLE

GOOGLE ❥

AWARDS


Bronze Cannes Lion
Gold One Show Pencil
Gold Clio
D&AD Graphite Pencil
People's Choice Webby (x2)


CCO: Rafael Rizuto
Executive Creative Directors: Estefanio Holtz & Kasia Canning
Group Creative Directors: Sapna Ahluwalia and Yohan Daver
Head of Design: Hernan Ibanez
Senior Art Director: Jack Hwang
Senior Copywriter: Jesse Custodio

Director: Charles Todd / Scheme

FULL CREDITS I Agency: BBH USA I Production Company: Scheme Engine New York I Advertiser Brand: Google I Visual Effects: CarbonI Post Production: Cut & Run I Interactive Agency: RehabI Senior Director Small Business Marketing: Claire Mudd I Google Product Marketing Manager: Wendy Gonzalez I Google Product Marketing Manager: Nicholas Underhill I Google Product Marketing Manager: Lauren Nunziata I Google Chief Executive Officer: Amani Duncan I BBH USA Chief Creative Officer: Rafael Rizuto I BBH USA Executive Creative Director: Kasia Canning I BBH USA Executive Creative Director: Estefanio Holtz I BBH USA Head of Design: Hernan Ibanez I BBH USA Creative Director: Sapna Ahluwalia I BBH USA Creative Director: Yohan Daver I BBH USA Senior Art Director: Jack Hwang I BBH USA Senior Copywriter: Jesse Custodio I BBH USA Senior Designer: Jin Kim I BBH USA Senior Designer: Chloe Kang I BBH USA Group Account Director: Melissa Cahoon I BBH USA Account Director: Karley Edwards I BBH USA Account Supervisor: Madeline Birkhold I BBH USA Group Executive Producer: Sam Petersson I BBH USA Executive Producer: Michael Petrucelly I BBH USA Executive Producer: Shelley Giera I BBH USA Executive Producer: Miral Patel I BBH USA Senior Producer: Chris Totzke I BBH USA Producer: Yamoaa Gyimah I BBH USA Strategy Director: Timanni Walker I BBH USA Strategist: Victoria Neal I BBH USA Director of Business Affairs: Daniella Vargas I BBH USA Associate Director of Business Affairs: Jonathan Toto I BBH USA Associate Business Affairs Manager: Miranda Baylor I BBH USA Director: Charles Todd I Scheme Engine Executive Producer: Janet McInnes I Scheme Engine Producer: Chris Lettley I Scheme Engine Portrait Photographer: Marilyne Mwangi Moja I Product Photographer: Jae Verde I Retouching: The Pub I Editor: Beau Dickson I Cut & Run Assistant Editor: Jeremy Donahue I Cut & Run Senior Producer: Diana Mendez I Cut & Run Executive Producer: Marcia Wigley I Cut & Run Executive Producer: Matthew McManus I Carbon VFX Supervisor: John Price I Carbon VFX Shoot Supervisor: Tommy Smith I Carbon Creative Director: Matthew Stevens I Carbon Producer: Vanessa Yee I Carbon HOP: Tina Starkweather I Carbon Senior Account Director: Katie Noble I Rehab Senior Producer: Verity Smout I Rehab Head of Development: Adam Taylor I Rehab Technical Architect: Ed Opare-Aryee I Rehab Dev Ops: Chak Ho Poon I Rehab Creative Technologist: Robin Hunter I Rehab Developer: Luke Sturgess-Durden I RehabDeveloper: Tautvydas Pocius I Rehab Developer: Medad Farajzade I RehabTest Engineer: Gianina-Aniela Casleanu I Rehab Creative Director: Mickaël Larchevêque I Rehab Designer Liam Dean I Rehab Strategy Director: James Penfold I Rehab UX Designer: Syd Schaefer I Rehab Head of Production: Blair Aitken I Artist: Ludacris I Artist: Flo Milli I Artist: PJ I Artist: DJ Infamous I Artist: Naz Hillmon I Artist: Lou Williams I Artist: Allyiahsface I Artist: NicoleTV I Artist: The Glam Twinz I Artist: Antonio Mcilwaine I Artist: Melvin Coleman I Artist: Shanée Benjamin I Business Owner: Toure Akela I Southwest Atlanta Yoga Business Owner Khalid Malik I Amador Yoga Business Owner: Olatunde Richardson I Tunde’s Tea I Shop Business: Owner Glenn Wilson I GroomzmenBusiness I Owner: Janet Jefferys I Janet J Nails I Business: Owner Camil Williams I COME.iLLBusiness I Owner: Pinky Cole I Slutty Vegan Business Owner: Sherolyn Sellers I Urban Tea Party I Business Owner: Jasmine Phinex I Serenity Nail Polish

Agency: BBH USA
Client: Google
Product: Google Shopping
Role: Concept / Art Direction / Executive Creative Direction