MINI ✕ LABRINTH


2020 was a tough year for everyone, including the habitants of Sam’s little town. The absence of hope and holiday spirit reflects on the absence of Christmas lights. Sam will have to travel to a magic world to discover that with her own spark of hope, she can bring life to the town once again.

DON'T FENCE ME IN

DON'T FENCE ME IN ☆

AWARD
Bronze Clio

Role: Design and Art Direction

FULL CREDITS Agency: Pereira O'Dell I Production Company: BTS Film I Advertiser: MINI USA I Production Company (additional): RESET I Editorial: Exile I Music/Sound Company: Search Party I Label: SONY I Arranger: Labrinth I EVP, Soundtracks, Music Licensing & Brand Partnerships: Karen Lamberton / RCA Records I Senior Director, Music for Brands & Advertising: Shira Flescher / Sony Music Entertainment I Creative Director: Nick Sonderup I ACD: Rachel McElrath I Chief Creative Officer: Rob Lambrechts I Creative Director: Estefanio Holtz I Art Director: Jordan Young I Head of Production: Tennille Teague I Executive Producer: Gemma Conway I Managing Director: Cory Berger I Group Brand Director: Steve Scutellaro I Brand Director: Joelle Hadaya I Brand Supervisor: Tiaan De Nysschen I Brand Manager: Diana Soloaga I Director of Strategy: Tom Naughton I Strategy Director: John Redmond I President: Thomas Felbermair I Marketing: Patrick McKenna I Communication & Launch Manager: Rah Mahtani I Brand Communication Manager: Brian DeAngelo I Director: Marcus Soderlund I Director of Photography: Pat Scola I Managing Director: Dave Morrison I Executive Producer/Bidding: Jen Beitler I Head of Production: J.P. Colombo I Producer: Ahnee Boyce I Editor: Robert Lopuski / Exile I Assistant Editor: Stephania Dulowksi I Flame Artist: Derina Doorley I Senior Producer: Gwynne Evans Reid I Executive Producer: Sasha Hirschfeld I Producer: Eric Gross I Director: Eric Gross I Director of Photography: David Tayer I Photographer: Justin Bettman I Music Supervision: Winslow Bright