FORMER ↤ GENIUS

“They thought they had the answers. Now they only have questions.”
A cult-documentary shedding light on the disillusionment within the world of Apple Geniuses.

watch trailer

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feat. real former apple geniuses

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watch trailer ↓ feat. real former apple geniuses ↓

A nationwide casting call to find ex-Apple Geniuses who had worked at an Apple Store within the past 5 years.
The ex-Geniuses were asked to submit a video recounting their history with Apple, why they left and their experience with Samsung. Watch long-form below.

watch LONG FORM

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feat. real former apple geniuses

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watch LONG FORM ↓ feat. real former apple geniuses ↓

CREDITS // Agency: BBH USA, Erica Roberts, Estefanio Holtz, Francisco Valenzuela, Jason Scott, Jessica Pester, Victoria Trow, Adolfo Gutierrez, Samantha Deevy, Dylan Fauss, Anne Marie Trodden, Ryan Schira, Isabell Scanell, Carson Allsteadt, Loredana Iapozzuto, Juli Faltas, Miral Patel, Deb Archambault, Katrina Parker, Steven Panariello Director: Prettybird, Eric Wareheim Editor: Mackut, Pamela Petruski, Cooper McLane Post Production: Harbor Pictures, David Soto, Joaquina López, Steve Perski, Oisin O’Driscoll