SQUID GAME ☠︎ THE CHALLENGE

A nationwide study kick-started an integrated campaign that proved everyone would abandon their morals… for a price.

NETFLIX

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NETFLIX ☠︎

NETFLIX

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NETFLIX ☠︎

Each execution featured a QR code that led to the Price of Morals website – an interactive campaign hub where visitors could explore the data and take a quiz that placed them on the spectrum of morality.

↓ Case Study ↓

AWARDS:
D&AD Wood Pencil
Clio Bronze
Webby Winner
x14 One Show Finalists

CCO: Erica Roberts
ECD: Estefanio Holtz
GCD: Yohan Daver & Sapna Ahluwalia
ACD: Jason Lane & Christopher van der Kleed

Agency: BBH USA
Client: Google
Product: Black-owned
Role: Executive Creative Direction / Art Direction