⎕ ⇢ google trending billboards
As new generations constantly seek the newest trends, google lens offers a new way to find that thing.
We created a series of scannable billboards made of the most searched textures and patterns according to google trends data for people to scan with the Google App and generate related results, bringing new meaning to street style inspiration.
TRENDING BILLBOARDS
⎕
TRENDING BILLBOARDS ⎕
AWARDS
2 One Show Silver Pencil
1 One Show Bronze Pencil
The Andys Winner
1 D&AD Finalist
2 Silver Clio
1 Bronze Clio
Agency: BBH USA
Client: Google
Product: Google Lens
Role: Executive Creative Direction
Creative Director: Guiga Cunha & Otto Pajunk
Sr Art Director: Tim Min
Sr Copywriter: Lee Lawrence
Art Director: Madeline Honig
Copywriter: Sabrina Rivera